Glossier

Student project / Campaign development for Glossier

Glossier is a digitally-native beauty brand known for its minimalist approach to skincare and makeup. Founded in 2014 by Emily Weiss, the brand emphasizes a "skin first, makeup second" philosophy, offering products designed to enhance natural beauty rather than mask it. With a focus on community-driven development, Glossier engages its audience through social media and customer feedback, creating a loyal fan base.